The Why.

Mixed race boy looking away from camera.

 Of the 9,115 children's titles published in 2017 only 4% featured Black, Asian Minority Ethnic characters. Only 1% of those books had any BME lead characters.

STORYMIX is challenging that. We create heroes for every child and tell stories where every child can be the hero. 
Inclusivity in children's fiction matters.  If young readers from under-represented backgrounds continue not to see themselves in books then they will choose other media that reflects them better.  These same children are less likely to grow up to be authors and the cycle of under-representation continues.
Representation or the lack of it affects all of us. Children exposed to different cultures, viewpoints and backgrounds grow up to understand the world better and change the world for the better.